Building a personal relationship between buyers and vendors is key to a healthy business relationship. Vendors In Action (VIA) is made up of an exclusive group of vendors who see the importance of socializing in a relaxing environment with qualified buyers.

The VIA Party along with increased company exposure through complimentary VIA advertising in the directory makes VIA a smart choice for any exhibitor.

What does a VIA Sponsorship Include?

Exclusive Party

Popular Vendors In Action (VIA) Party Night events offer exclusive opportunity for VIA sponsors to spend quality time with buyers in a relaxing and fun social setting. Past events (pictured right) have included outings to Wrigley Field, a dinner party overlooking Lake Tahoe, and a tour and dinner at the Garden of the Gods.

VIA Sneak Preview

Buyers take a sneak preview of the products displayed in the Point of Purchase (POP) showcase. The Sneak Preview takes place after the opening reception and is only open to buyers and exclusive VIA Sponsors.

NLGS Directory Ad

• All VIA sponsors receive a full-page black and white
• ad in the event Directory. Ads must be camera ready and meet specifications set by NLGS.
• Sponsoring vendors also have access to the Point of Purchase (POP) area during special buyer viewing times throughout the event. Be where your competition is not!!!

How much is a VIA Sponsorship?

The cost is $750.00 which includes access to VIA functions for up to three (3) attendees, a full- page black & white ad in the Event Directory and a broadcast email promotion to the entire NLGS