Building a personal relationship between buyers and sellers is key to a healthy business relationship. Vendors In Action (VIA) is made up of an exclusive group of sellers who see the importance of socializing in a relaxing environment with buyers.
The VIA Party along with increased company exposure through complimentary VIA advertising in the directory makes VIA a smart choice for any exhibitor.
What does a VIA Sponsorship Include?
Exclusive Party
Popular Vendors In Action (VIA) Party Night events offer exclusive opportunity for VIA sponsors to spend quality time with buyers in a relaxing and fun social setting. Past events (pictured right) have included outings to Wrigley Field and a dinner party overlooking Lake Tahoe.
VIA Sneak Preview
Buyers take a sneak preview of the products and showcase displayed in the Point of Purchase (POP). The Sneak Preview takes place after the opening reception on Monday, June 9th and is only open to buyers and exclusive VIA Sponsors.
NLGS Directory Ad
All VIA sponsors receive a full-page ad in the event Directory. Ads must be camera ready and meet specifications set by NLGS.
Sponsoring vendors also have access to the Point of Purchase (POP) area during special buyer viewing tmes throughout the event. Be where your competition is not!!!
How much is a VIA Sponsorship? The cost is $750.00 which includes access to VIA functions for up to three (3) attendees, a full-page black & white ad in the Event Directory and a broadcast email promotion to the entire NLGS exclusive buyer database.
