• About
    • About
    • Our Unique Format
    • Who We Are
    • Our Story
    • Money-Back Satisfaction Guarantee
    • Previous Attendees
    • Loyalty Discounts
    • Whitepaper
    • FAQ
    • Privacy Policy
  • Buyers
    • Ambassadors
    • Buyers
    • Previous Buyers
  • Vendors
    • Vendors
    • Point of Purchase Showcase (POP)
    • New Product & Prototype Review
    • Previous Vendors
    • Referral Program
    • NLGS Product Pick Awards
  • Sponsors
    • Sponsorships
    • VIA
  • Press
    • NLGS Press
    • Whitepaper
    • Testimonials
    • Video
    • Photos
  • 2021 Event Info
    • Hotel Information
    • Schedule of Events
    • Register
  • Contact
  • Blog
  • Terms & Conditions

The National Lawn & Garden Show

What can ten minutes do for you?

Register
Here
888.316.0226

3 key indicators rate higher than the iPhone 6

January 6, 2016 by Alex Mikulas

DataI’ve got a gut feeling about this. Go with your instinct. I feel good about this.

If these phrases make you cringe, you’re not alone. Why trust your gut when you can calculate consumer habits using statistics, data analysis, and algorithms? Its scary how the ads on my computer are so aligned with what I want to buy. They’ve got me pinned!

Marketplace analysis and data driven decision making have matured and are here in full swing. With so much market saturation, so many options to choose from, and so many shallow promises about products and services, it makes sense that the world is shifting and favoring those who can put together some hard facts. It is time for NLGS to do the same.

We have certainly benefited from word of mouth, a good referral or two, and of course a no brainer product. But we too have felt that pressure to quantify, measure, and analyze. It has caused us to grow and really take a hard look at some data from our 2015 event. The findings only affirmed what we already felt…

Without trying for a hard sell (though those numbers are EASY!), let’s take a look at this simple question: Was the 2015 NLGS a success?

The data is in folks: our 2015 event was a huge success! People made remarks like, “We love the format, and the cost is low to attend!”, and “NLGS is the most effective format I know for both buyers and vendors.” But, we know that is not enough anymore. Through revamped surveys we found that our 2015 event scored an overall 95% satisfaction rating from both buyers and vendors. (For the record, that is better than the latest Star Wars installment, The Force Awakens.) This satisfaction is based off of three key domain indicators of successful marketing events: Organization, Event Format, and Effectiveness of Event.

1) Organization: 4.77 out of 5

The organization of our event is very important to us. What we lack in high tech solutions like ipads and video monitors, we make up for in a deep history of running the event. Kaia Sailor, our event specialist, has been the On-the-Ground manager for the last 20 years, running the operations with – as one customer put it – “military-like precision.” Keeping everyone on the tight, effective, precise schedule of 10 minute pre-set appointments is one reason people keep coming back. The regiment lets everyone have their shot with any buyer with whom they match, and keeps everyone on their toes.

2) Format: 4.70 out of 5

Indeed, the NLGS format is one of the most unique and appreciated aspects of NLGS. Our format utilizes pre-scheduled appointments between compatible buyers and vendors. Buyers have their own space, and vendors come to and sit with the buyer to discuss their product. Meetings are private, and the 10 minutes are guaranteed. Furthermore, buyers and vendors are matched based off of industry categories, preventing an awkward ten minutes between a vendor who makes industrial grade fertilizer and a buyer who only sells organic gardening supplies and DIY resources. One vendor puts it quite nicely: “I was skeptical as first, but the format is brilliant!”.

3) Effectiveness: 4.73 out of 5

This domain measures the perception of each attendee about whether or not the the appointment format is more effective than booth style shows. When answering this question, respondent’s considerations include effectiveness of facilitating meaningful conversation, effectiveness of putting buyers in front of vendors, or the effectiveness of providing networking opportunities. Overwhelmingly, the responses are positive towards NLGS. We hear things like, “I really enjoy the format. This really is a great way to learn about a new product,” and, “I was impressed with everything compared to other shows”. While some people certainly prefer the booth style events, the vast majority who actually try the NLGS appointment style prefer it over booth style shows.

What do these indicators tell us about NLGS? That it is well worth the time and investment. In fact, our final survey question asked about just that. All things considered, what is the estimated ROI of attending NLGS? Of those who were confident in their ROI estimates, the average return on investment estimate was $26,250 on the low end, and nearly $235,000 on the high end! The low end of that spectrum is still almost ten fold return on the show cost! While we have been saying this to folks for years, we are now more confident than ever that NLGS is worth every penny.

To learn more about NLGS and get the inside scoop about NLGS, contact us at 719.488.0226.

Sign up for the NLGS e-newsletter! You'll get the latest offers and discounts from NLGS along with industry info to help you do your job better.

Please choose one. I am a:

We'll never share your email or send you spam.

Filed Under: Uncategorized

Address

National Lawn & Garden Show
P.O. Box 1771
Monument, CO 80132

Connect

  • P: 888.316.0226
  • E: info@nlgshow.com
  • Follow us on Twitter

Find Out More

  • About
  • FAQs
  • Register
Copyright © 2021 NLGS All Rights Reserved
Designed by Special Sauce Ltd.

Sign up for the NLGS e-newsletter!

Get the latest offers and discounts from NLGS along with industry info to help you do your job better.

Please choose one
I am a: 

We'll never share your email or send you spam.