I’ve got a gut feeling about this. Go with your instinct. I feel good about this. If these phrases make you cringe, you’re not alone. Why trust your gut when you can calculate consumer habits using statistics, data analysis, and algorithms? Its scary how the ads on my computer are so aligned with what I […]
Who Cares if it’s Face to Face? Part Three.
We finished last week confronting the difficult reality of anticipating trade-show ROI, and concluded that most business professionals highly value face to face interaction. We also concluded that although booth style, high budget trade-shows can provide some face to face interaction, they can be risky investments. Part three rounds out our series by discussing multiple avenues for […]
Who Cares if it’s Face to Face? Part Two.
Our last post concluded with two truths: 1) Tradeshows are worth it because they provide the opportunity for face-to-face interactions—the thing we as sales professionals and businessmen and women are all looking for at the end of the day. And 2) to get worthwhile face-to-face interaction you need to put a lot of money, time, and […]
Five Winter Resources for the Lawn & Garden Industry
There is significant difference between surviving and thriving. Great businesses (or people, or plants, or animals) know that thriving involves resources. In the Lawn & Garden world, the winter months can be a time of hibernation. They can also be a great time to use energy on often overlooked ways to develop your business. A golden […]
