We finished last week confronting the difficult reality of anticipating trade-show ROI, and concluded that most business professionals highly value face to face interaction. We also concluded that although booth style, high budget trade-shows can provide some face to face interaction, they can be risky investments. Part three rounds out our series by discussing multiple avenues for […]
Who Cares if it’s Face to Face? What matters at a Lawn and Garden Tradeshow.
Every year Lawn and Garden industry buyers and vendors find themselves going to tradeshows. Buyers attend these shows in pursuit of new products to sell in their stores. Vendors attend in search of buyers who will get their products in front of customers. More than emails, phone calls, and contact forms, buyers and vendors believe that face-to-face interaction with real […]
Shovels and shows – how to choose?
I am a minimalist is many areas of my life. My fly box contains fewer lures than most, my yard tools are secondhand and worn, and my winter expedition gear is not fancy. Still, I manage to consistently land fish, reap a harvest, and summit peaks. Why? Besides hard work and a commitment to learning, part […]
Welcome to the New NLGS
Over 20 years ago we set out to create a trade show in the lawn and garden industry that got straight to the point and offered a better way to do business. In the process of creating one of the most effective trade events in the industry, we made family friends and endless connections. Although […]
